Valerie Parker
Visuel Identity
About :
Valerie Parker is a lifestyle coach who is an audience targets 25–45 years entrepreneurs woman. She wants entrepreneurs to be confident and bold
about themselves and their services.
Solution:
For this brand, I use a typography that gives an elegant and forceful feel and to balance that, I created illustrations using the pencil tool on Illustrator to give them
a more pop, happy feel. The color palette mixes pastel and earth tones for a sophisticated yet cozy universe. I use a subdued editorial to give a warm and intimate tone to link to the coach activity.
Client : Valerie Parker | Service : Branding, Visual Identity and Motion Designer
